Here’s a bold claim. Whatever your business, whether it’s brand new or well established, whether you live in America, on the Continent, and almost everywhere on the globe, Google and Google AdWords affects you today and will, in all likelihood, affect you even more in the future.This is not an exaggeration, simply a statement of fact.Just two decades ago, only a few people on the globe had ever heard of the World Wide Web. Originally governmentally funded solely for things like noncommercial research and enhanced networking capabilities for universities and governmental agencies, including NASA, the National Science Foundation, the Department of Energy, and the military, the world of communications and information exploded almost instantaneously in 1992 when the United States Congress opened it to commercial activity.Most Americans’ first experience with the Web came about with the peculiar, but very useful, little communication tool called email and the development of online tools and the first search engines like AOL, Netscape, even Yahoo. But, in point of fact, for most folks it was merely a fun novelty until two bright Stanford students, one born in the U.S.A. and the other an immigrant from Russia, set the internet world on its head. The world knows their work as Google.Like an electronic tidal wave, it submerged its competitors. Seventy percent of all global searches are made on Google. Every continent, nation, and city on the planet in hundreds of languages, including Klingon for Star Trekkers.”All very interesting”, you might say, “but I thought this was supposed to be about how Google advertising affects me”. To which I say: “Two words: Google AdWords.”Here’s the real deal you need to know. Even if you aren’t advertising your business with AdWords, your competitors are, to your business disadvantage.Don’t take my word for it. Consider: “We’re not in the business of keeping the media business alive… we’re in the business of connecting with consumers.” Trevor Edwards, Corporate V.P., Nike, Inc.Maybe you ought to ask yourself whether continuing to spend thousands and thousands of dollars for so little return on your investment makes sense when there’s a better way of getting customers. Think about the antiquated marketing model, you know, the one we all grew up with: radio, television, signs and posters, newspapers and fliers, magazines, billboards, Yellow Pages, and more. So expensive, so inefficient spreading your advertising marketing message far and wide instead of targeted messages to your real audience. Such a waste of your valuable marketing budget.Thousands, tens of thousands, sometimes way more, of dollars given to Big Media, making it rich and you, well, not so much. Can you keep throwing your money down an advertising hole? That sucking sound you hear is your valuable dollars, pounds, euros, dinero in the black abyss of old-style advertising. Sure, Big Media was once the mightiest economic dinosaur of all but, like its ancient reptilian ancestors, it awaits its cruel fate.You may be concerned about the risks of making dramatic changes in your approach to marketing but it is better to concentrate instead on the risks inherent in failing to make the changes necessary to compete for the modern consumer.We all know that many otherwise-smart companies remain mired in prehistoric marketing methodologies. If you’re hesitant, think about the fate of the dinosaurs, your competitors, and Big Media. Dinosaurs from long ago, competitors of today, Big Media. Carnivores all.How can you possibly compete in the face of all that? Simple: level the advertising playing field with the revolutionary Google pay per click model, still in its infancy, but already so powerful that it already reaches 85% of the world’s markets. 85%! Hundreds of countries, every imaginable language, every imaginable market. All not only affordable (you pay only for clicks on your ads), but once you understand the techniques for writing AdWords ads, you can set your marketing campaigns around your budget, compete with the Big Boys of commerce on your terms, and dramatically increase your customers through targeted ads.There is no exaggeration here. Just a decade old, AdWords advertising is the marketing meteor that, having flamed to earth, is killing off the Big Media dinosaurs. It’s almost everywhere. You see it every time you, and hundreds of millions of others, search Google. It’s probably on your cell phone and certainly on your Gmail. It’s on every YouTube video, not to mention over a million (!) commercial websites. Imagine your AdWords ad in the New York Times, Fox.com, or Sportsillustrated.com! And, now on Google TV which some are predicting will be more than a hundred billion dollar market.Plain fact is that, whether you’re a professional like a doctor or lawyer, own a brick and mortar or virtual store, a contractor or plumber or other service provider, student, housewife or househusband who wants to work at home to make a bit more money, AdWords already affects you. If you’re not in the online marketing game, know this: your competitors are.Your choice is stark. Be in the business of keeping Big Media advertising on life support… at your expense… or get in the business of connecting with customers in today’s world.

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.